However, in 2018, they reduced the length to 155 and explained: Google announced in 2017 that it will show up to 320 characters on SERP. There are no hard and fast rules about the length of meta descriptions, although there is no limit to how long it can be.
Before we discuss some best practices to use when creating your meta descriptions, let’s take a look at some general information regarding meta descriptions. Meta descriptions use phrases and keywords that connect with the user. Google uses meta descriptions to highlight results relevant to the user’s searches. An active, consistent voice should be maintained with language that persuades users to take the next step.
#Meta description counter how to#
Snippets will be limited in length depending on what device the user is searching from, and because Google is continually refining what it thinks is the right amount of text to show.īest practice: How to write a meta descriptionĪ good meta description should be exciting, easy to comprehend, and help users visualize and find exactly what they are looking for. However, if you type in “ how to use seo audit tool” you can see that Google extracted your page to create a new snippet to provide better results for the searcher. If you type in “ seoptimer” it’s the same result, except Google highlights SEOptimer in bold. If you type in “ best SEO audit tool” you can find the same meta description results because of the accuracy of the meta description for the user’s query. The below example is the result if you type in “ SEO audit tool” (notice the bold letters pointing out the relevance for the search result): If you write a great meta description, search engines won’t alter your snippets. In fact, according to a study by ACM Queue, less than one-third of Google’s search results include a rich snippet with a markup.
They will provide their own snippet based on the results gathered from your content within the page. Their priority is to provide accurate snippets snippets are usually based on their algorithm instead of your description because your description might not be as valuable for the web results or follow their guidelines. Google prefers meta descriptions and might use your meta description as snippets for your pages if your description text does a good job of matching the user’s query. The page owners can add the meta description while snippets are provided by Google. The more accurately you describe the page’s content and the more relevant a result snippet is, the more likely people are to click on your page.ĭifference between Meta Description and SnippetĪ meta description ideally describes what content the page contains and what users can expect to see. A page title may be a few words, but with the description tag, you’re able to add a short sentence or paragraph providing more context. Meta Description tags are important because search engines use them as snippets of what your page is about in their search results. Once search engines identify your meta description, it’s used as snippets in search results.
Meta description is not visible on the page itself, but search engines are able to identify them with the following HTML code: Meta description is an HTML tag that is located at the of the HTML, and part of the meta elements used to specify and summarize the content of the page. Here’s what they said about structured data (SD):.Why Google cares about meta descriptions.Best practice: How to write a meta description.If you write a great meta description, search engines won’t alter your snippets.Difference between Meta Description and Snippet.Why are Meta Description Tags Important?.In SEO Concepts, Website Design Table of Contents
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